Display halls at ITB Berlin fully booked

First-time exhibitors from all over the world – Arab countries are strongly represented – Waiting list for the expanding Travel Technology segment – ITB Virtual Reality Lab grows by 50% – New: Home of Luxury at the Marshall Haus

ITB Berlin is in strong demand, and with 10,000 organisations and companies from over 180 countries attending it is booked up again this year. 

Our fully booked halls are proof that even in the age of flight shame, overtourism, climate change and the coronavirus, ITB Berlin is still the focal point for the travel industry and radiates an international aura. For the global travel industry participating in large numbers and face-to-face meetings are important. For us, responsible decision-making and success in business are directly linked, which is why the slogan of the ITB Berlin Convention is ’Smart Tourism for Future‘“, said David Ruetz, head of ITB Berlin, and added: ”At present, the effects of the coronavirus are very limited. To date, two Chinese exhibitors have cancelled. A large number of Chinese stands are run by staff from Germany and Europe and are thus not affected by cancellations. Overall, the percentage of exhibitors from the People’s Republic of China is low. The safety of our visitors and exhibitors has the utmost priority. We are in permanent contact with the public health authorities and will take all recommended measures as and when they become necessary.“

ITB Berlin is already independently taking active measures. Thus, there are additional medical specialists and first responders, as well as English-speaking staff on the grounds and the sanitary facilities, are being cleaned and disinfected at more frequent intervals.

Focus on Oman, the partner country of ITB Berlin

From 4 to 8 March 2020 the focus of the World’s Leading Travel Trade Show is on Oman, the official partner country of the event. At the opening ceremony on the eve of ITB Berlin, the sultanate will take the audience on a tour of its many-faceted 5,000 year-old history. As the partner country Oman is making the most of its role centre stage, and for the first time is represented in two halls and at the south entrance. Visitors can find out about the country, its people and culture and about Oman’s numerous sustainable tourism initiatives in Hall 2.2, and now also in Hall 4.1.

ITB Invitation to Skål International Members


Dear Skål International Members,

ITB Berlin cordially invites you to attend the World’s Leading Travel Trade Show®!

Come to Berlin to meet exciting people and discover over 189 countries at ITB Berlin during 4 – 8 March 2020The World’s Leading Travel Trade Show® is a must-attend event for every international expert in the tourism industry.

Be fully prepared and get inspired to an easy ITB Berlin preparation: www.itb-berlin.com/TradeVisitors