Skål International Cádiz has been collaborating with the University of Cádiz since 2016, with whom it created the Skål International Classroom for Master's and Bachelor's students in 2018.

In this classroom, students learn about emotional intelligence and its impact on the workplace, as well as about entrepreneurship and awareness-raising.

Skål International's work in connecting tourism professionals is also reflected in the events that are held with university students, such as the company breakfasts where Skål International managers show students their companies and explain how they work. In addition, these students have the possibility and facility to do internships with Skål International members, making use of Skål International's internal network. Moreover, thanks to the Skål International Classroom it has been possible to carry out internships during the two years of the pandemic.

Finally, the Skål International Classroom organises visits to Fitur, ITB Berlin and WTM London with the students so that they can work on their networking.

Currently, a line of research is being developed related to Integrated Marketing Communication in companies in the tourism sector.